Everyone wants their website to rank high on the SERPs and drive more traffic. To achieve it you should make your website SEO optimized, keyword targeted, and many more factors to be satisfied. Above all, the two main factors that play a major role in website optimization are On-Page Optimization and Off-Page Optimization. In this article let us briefly discuss On-Page SEO tips and the SEO techniques you should try to improve your website’s quality.
Why On-Page SEO is So Important
The search engine bots will continuously seek content from the websites along with various other factors to rank on the search engine. In order to achieve this, we need to add the focus keyword and related keywords within the content. By adding this would make the search engine bot easily recognize your website and rank at the top of the search result. If your page is not well optimized for SEO, then your site will not rank or even index on the search result.
After all, content is the king of SEO even if you don’t have a much keyword or related words in your article, you can still rank on Google or any other search engine by providing the best and precise content. But by adding having some SEO knowledge, it becomes even simpler to rank your website.
6 Tip to Improve On-Page SEO
Here is a list of things that you can follow to improve your on-page Search Engine Optimization (SEO).
- Post/Page Title
- Post/Page URL Structure
- Keyword Density and Word Count
- Meta Description
- Images and Media
- Internal and External Linking
The post title or the page title is a very important factor in attracting users. Because more relevant your blog title is the more chance for people to click on the topic. And in fact, the more traffic you get, the higher the post will rank. Focus the keywords you target on the beginning of the post title and in the headings (H1, H2) more. Also don’t place the keywords in titles more than twice because dumping more keywords could, in turn, affect the rankings. It is always recommended to keep the heading in 65 characters or less.
Post/Page URL Structure
Don’t forget to place the keyword target in the permalinks, which is a very important aspect. Avoid using symbols, special characters, or anything except alphabets and numbers. Cut short the URLs with the limited words because the more lengthy the URLs may result in your SERPs. Google also hates lengthy permalinks, so use crispy links separated by separators or dashes which most browsers support. If you are adding a permalink, make sure the permalink is working fine, or else it would affect your site.
Keyword Density and Word Count
Maintain the keyword density between 1.5% – 2% for posts having approximately 500 words. Use the targeted keyword once in the first paragraph and in the last paragraph and use related keywords to construct your articles. There is not an official count on how many words should a post hold. Posts with at least 500 words could perform better because posts with words less than this are considered less informative.
Generate a unique and relevant meta description along with the related keywords to rank. As mentioned earlier, don’t spam your description with keywords by using it too many times. Also, meta description should be a summary of your whole content, so make it short and crisp to the readers. Talking about its length, there is no fixed length to specify the meta, as Google regulates it often. In general, a length of 155 characters is considered as the viewable limit to the readers.
Images and Media
Images in the blog post are also an added advantage in on-page SEO. Yes, the images will contain the meta title and the alt attributes (Alternate attribute) relating to the targeted keywords which will make the blog more focused. Don’t forget to optimize/compress the images before adding them to your site. Because, when the page becomes heavy then it directly affects your load time which in turn affects your site rankings.
Adding more media to your blog’s post like adding videos and infographics would readily make the blog content-rich which search engines love to rank things. Also, your readers would love to return to your site to access more informative content. But adding a video or larger media has the possibility of increasing your site loading time to avoid that embed the video/media using the iframe. Even Video files can be optimized for SEO to know more check out our article on Video SEO.
Internal and External Linking
Add links to related posts from your site on your posts so that you can drive traffic to other posts from your website itself. This will help users stay more time on your site and will eventually help other pages rank. It is important to interlink posts using keywords as the anchor text. This will help search engines think your website provides related content.
Also, place links to external sites apart from interlinking. Do remember to place relevant links to your post content. It is important that you link only to trusted sites and if you doubt its popularity or authority place a no-follow tag to avoid passing a link to bad sites.
On-Page SEO Checklist
Here is the on-page SEO checklist for you to do a quick check to make sure you don’t miss anything important on our site to rank higher.
- Focus keyword in the URL for the page and also in the first paragraph.
- Focus keyword in the slug.
- The slug should be short and precise without any stop words.
- Keyword density of 1.5% – 2%
- Keywords in the heading
- Meta description with the focus keyword.
- Meta description with less than or equal to 155 characters.
- Content should have a minimum of 500 words.
- Enough amount of internal links and external internal links.
- Compressed images with alternate text (Alt text) and meta tags about the image along with the relevant keywords.
Here is the list of WordPress SEO plugins using which you can easily maintain your on-page SEO without fail.
Hope this article helped you out in optimizing your blog post with On-page SEO (Search Engine Optimization) and ranking your website on the top of every search engine result. For more WordPress guides, articles, and updates, explore our website.